The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for sending commercial e-mail. The Act spells out penalties for any person or business that violates the law, and gives consumers the right to opt-out of any email solicitation.
The penalties for violating the CAN-SPAM Act can be severe, ranging up to $16,000 or more per person per violation. Therefore, it is important to understand the requirements of the Act if your business uses e-mail for marketing and advertising purposes.
Click here to view The CAN-SPAM Act: Compliance Guide for Business.
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